All systems go

GMLPF launch All Systems Go campaign to boost regional apprenticeship growth

This week, GMLPF will launch a Liverpool City Region apprenticeships awareness campaign Apprenticeships: All Systems Go primarily targeting employers and school leavers. The campaign uses the concept of a rocket launch, with visuals in GMLPF colours executed in 1950s-style design. Key messages provide an anchor to the design concept, encouraging employers to use apprenticeships to launch their recovery, and school leavers to use apprenticeships to launch their career.

Aims of All Systems Go Apprenticeship campaign 

The campaign aims to:

  1. Reassure employers, individuals, parents and intermediaries that apprenticeship providers are open and geared up to recruiting and delivering in line with Government Covid-safe guidelines
  2. Promote apprenticeships as an ideal tool for helping businesses recover post lockdown
  3. Promote apprenticeships as viable a career option as ever at 16 and beyond
  4. Encourage intermediaries to promote apprenticeships
Apprenticeships All Systems Go campaign components

The campaign consists of digital posters, social media activity, and web content including promotion of current apprenticeship vacancies, and apprenticeship case studies. We will also be distributing material to intermediaries including schools, careers advisors and other agencies, encouraging them to participate in the campaign.

This campaign is primarily an awareness-raising campaign, not a lead generation campaign. It has been designed to provide a context and support any tailored promotional campaigns being run by individual providers. We invite all GMLPF members and partners to make the most of the campaign as follows:

  • Download posters and share digitally, or print and display
  • Share GMLPF posts on your own social media platforms using hashtags: #Apprenticeships #AllSystemsGo and the following key messages: Launch Your Recovery with Apprenticeships (for employers), and Launch Your Career with Apprenticeships (for school leavers and other individuals)
  • Provide GMLPF with examples of case studies and any good news stories we can share as part of the campaign eg apprentices undertaking key work during lockdown; apprenticeship recruitment drives etc
Call to action

GMLPF CEO Ian Lomas marks the launch of the campaign with an invitation to regional businesses to embrace apprenticeships as a key tool for a post-lockdown recovery in Liverpool City Region:

Apprenticeship providers in Liverpool City Region are open for business and fully equipped to help firms recruit and train apprentices both virtually and face-to-face, in line with Government safety guidelines. As we know, Apprenticeships embed new skills and efficiency into business, and are therefore a key tool for boosting recovery in the region. I urge employers to factor apprentice recruitment into their recovery plans – now is the time to recruit and work with the wealth of talent available through the Apprenticeship programme!

The call to action for the campaign is to find out more about apprenticeships through usual Government channels. Messaging on social media will encourage audiences to contact their local apprenticeship provider. The campaign will continue for four weeks. We urge providers to make the most of the campaign by undertaking their own marketing activity during this period.


Download digital employer poster

Download digital school leaver poster

Download twitter school leaver graphic

Download twitter employer graphic

Download FB/Instagram school leaver graphic

Download FB/Instagram employer graphic

Careers Connect and marketing training offers

Career Connect plays a valuable role at a local level, working with LAs and Schools, to work with those who are NEET or at risk of becoming NEET. They remain a useful vehicle for promoting programmes such as Study Programme, Traineeships and Apprenticeships.

It is clear that, even with resources such as LCR Learn, they are not as familiar as they might be with the range of providers and provision that exist locally. Also, they do not always possess information on who is the best person to talk to within a provider. To that end, and to ensure that Career Connect, have current information on providers and leads within the organisation, I am proposing to draft a provider and lead person list that can be used by Career Connect in conjunction with LCR Learn to help them provide advice on the range of providers and provision and, by extension, opportunities, that exist locally.

If you would like your organisation’s information to be shared with Career Connect then please send me details of a lead person within your organisation (name, phone and e-mail details) along with a statement confirming your consent to share this information with Career Connect only. This is to ensure compliance with GDPR  rules. This will help them ensure that any referrals are channelled to the right person in a timely fashion.

This Career Connect NCS Update may be of interest to members who are working with or come across, individuals who require advice and guidance that you might not be able to offer at the moment

Covid 19: Returning to Learning Practical Health & Safety Considerations

GMLPF Member Webinar: Tuesday 9th June 2.00pm to 3.30pm

In connection with returning to working or learning and being Covid-19 secure, GMLPF has engaged a specialist Health and Safety Consultancy, DTD Training who has a good background in the education sector to run a members’ webinar next week. Tudor Williams of DTD will be running the session.

The webinar will be of interest to owners and senior managers, Health and Safety and Safeguarding Leads who wish to ensure that their premises are safe for working and learning. The webinar will focus on the practical steps of ensuring Covid-19 security and will also involve the opportunity for members to ask questions and get advice. As with the recent Ofsted webinar if you have any questions in advance that you’d like answering please send them to [email protected]

To join this FREE webinar, please email [email protected] to request the link.

GMLPF Infographic: Impact of COVID-19 on Apprentices

In the week commencing 20th April 2020, GMLPF undertook research into the impact of the COVID-19 crisis on the employment and training status of apprentices in the Liverpool City Region. As part of our suite of COVID-19 communication materials, we have produced an information sheet illustrating the findings of this research.

These figures on this infographic are approximate and based on assumptions drawn from research with a sample of GMLPF members. This information is intended to provide an insight only into emerging trends. These figures and trends may change as more providers respond.


GMLPF infosheet: Putting Apprentices on Furlough

As part of our suite of COVID-19 communication materials, we have produced an information sheet about apprenticeships and furloughing. The information sheet targets employers and aims to raise the awareness of furloughing as an option for employers to consider before making apprentices redundant. It also points out the disadvantages of breaks in learning.

We encourage members to share this with their employers.


GMLPF COVID-19 Communications Campaigns

GMLPF is running two communication campaigns relating to COVID19:

Campaign 1: Don’t Wash Your Hands Of Apprentices









This campaign is designed to encourage businesses who employ apprentices to keep them employed or furloughed. Please note that the support available from Government will be backdated to 1 March and operational for 3 months initially. It will pay 80% of staff wage costs including apprentices. If apprentices are on minimum wage the employer will be required to make up the difference.

Furloughing is a short term option but is the best for all parties because:

  • it provides financial support for employers to retain staff
  • apprentices can continue to receive training from the provider (they can use the downtime to deliver learning, much of it virtual or online learning, and maintain contact with the learner to provide support and help safeguard them)
  • for the provider it means that they can continue to operate, deliver learning and drawing down income.

Making apprentices redundant or putting them on a break in learning helps nobody.

We urge members to participate in this campaign by:

  • sharing our posts on social media
  • speaking to your employers about avoiding apprentice redundancies or breaks in learning


Campaign 2: Don’t Pull The Plug on Apprenticeship Providers










The aim of this campaign is to lobby Government for the same financial support for Apprenticeship providers that has been given to other parts of the further education and skills sector. It is about levelling up support and ensuring equality and parity.

The Government’s proposed funding model for Apprenticeship providers may force many to furlough staff and mothball their operations. This means that large numbers of apprentices will go on breaks in learning. Because of Covid-19 it is increasingly difficult to engage new starts, support the existing cohort of learners because of work restrictions and to help learners complete their Apprenticeship. As a result, income is drying up.

GMLPF is asking Government to provide profile funding to facilitate a guaranteed level of cash flow to help maintain operations. We have already lobbied the LCR’s 16 MPs to support this. If providers mothball operations it could take a significant period of time to get back to normality. This will result in employers and learners becoming disillusioned with the brand. The disruption will cause providers significant financial, staffing and delivery issues. Simply, it is better to provide the same level of support on offer to other providers to those delivering Apprenticeships.

Please support our campaign by:

  • lobbying your MP for a change to the Government’s funding policy for Apprenticeships
  • sharing our posts on social media


Support for members and businesses affected by COVID-19

As part of our campaign to protect apprentices and apprenticeship providers, GMLPF is keen to support members/providers and the businesses they work with to access Small Business Rate Relief and the grants available to them from the Government.

Liverpool City Region Growth Company has a dedicated team on hand to help businesses

Find out more


Information on other sources of Government funding including support to furlough 

Find out more