GMLPF are encouraging young people aged 16 to 18 whose aim is to get an apprenticeship to consider enrolling on a Key to Apprenticeship (K2A) programme. GMLPF’s Key To Apprenticeship training programme is a vocational course that helps young people develop the skills, qualifications and experience employers are looking for when interviewing for apprenticeship positions.
Skills employers look for
Many young people who want an apprenticeship don’t have the minimum skills and qualifications that employers look for when they recruit apprentices. They may need to boost their Maths or English skills, or develop confidence and presentation skills, or gain some meaningful work experience. Key To Apprenticeships give young people a chance to develop the qualities they need, qualities that will improve their CV, and help them succeed at interview.
GMLPF have launched a 3 month K2A marketing campaign targeting 16 to 18 year olds who are currently not in any form of training, education or employment. The campaign includes:
• Bus panel advertising
• Press advertising
• Facebook competition; twitter
• SMS campaign
• Website re-launch
The aim of Key to Apprenticeships is to help young people access full Apprenticeships, enter employment or continue in further education.