Traineeships case studies wanted

A national PR campaign promoting traineeships to employers and young people is currently underway to

• build the credibility of traineeships at a national and regional level

• outline the business benefits of traineeships and how they help ensure employers have access to capable employees in the future

• stress the corporate social responsibility benefits of traineeships and how the programme aligns with the national drive to reduce youth unemployment

The 2 employer messages being used are:

‘Unlock the great potential of young people with traineeships’

‘Traineeships are a stepping-stone to future success for young people, businesses and the wider economy’

The campaign is using all media channels, reaching regional, national, further education, human resource, trade, regional and social media, including Google Search, Facebook ads and the Twitter profile @TraineeshipsGov.

Case studies

Case studies are an integral element of the campaign, so any members who have success stories should contact as they may be suitable for use in media opportunities and also for possible ministerial visits.


Entrepreneurial students at Mode bring iconic female DJ to Liverpool

Mode music technology students Vinny Speare, Levy Hinds and Kieran Clarke have used their entrepreneurial skills to bring iconic female DJ Juicy M to Liverpool. The event has been organised in conjunction with club promoter Mick Ellis and will take place at Aura on Friday 2nd May to a capacity crowd.

Juicy M has become an internet phenomenon with in excess of 4 million people watching her Juicy M 4 decks clip on you tube. Since 2006 she has performed in more than 200 venues in more than 50 countries all over the world and has been described by DJ Storm as one of the most successful female DJs in the world.

Mode Music students: finger on pulse of current music scene

This is not the first time the students who are studying music technology at Mode have organised successful events in the city. They were the brains behind the Hypnosis under 18 events which packed both O2 academy and The Elevator during 2013.

DJ Les Calvert music technology tutor at Mode said

“The students from Mode Music are set to follow in the footsteps of many successful club promoters from Liverpool. They have their finger on the pulse with the current music of today knowing their audience. It’s refreshing to see something different happening in our city organised by young people who are passionate about music and not just into it for the money.”

Not only will Vinny, Levy and Kieran be promoting the event, they have also given the opportunity to fellow music technology students to perform a set at the event. Francis Mulrooney, Billy McGlashan, Glynn Williams and Duane Makin will all be DJing at the event.

Music industry qualifications

Vinny, Levy and Kieran gained their skills on Mode’s Key to Apprenticeships course in music production Students on this programme build real experience working in the music industry in order to achieve level 1 and 2 certificates in music technology, as well as supplementary qualifications in Maths,English and preparing for employment. The course is ideal for those who wish to start a career in music production. Students who complete the course can progress into freelance careers or onto full Apprenticeship programmes.

For more information on the music technology courses available at Mode contact their recruitment team a call on 0151 709 4640.

Liverpool apprentices qualify as finalists in leading national hair competition

Two apprentices who are in training with GMLPF member tpm have qualified as  North West finalists in the L’Oreal Colour Trophy competition.  Molly O’Callaghan and Corry Davies are both employed by Hooka Salons in Liverpool, working alongside many successful stylists who also completed apprenticeships with tpm

The brief for the competition was to create a female look that demonstrated a wearable, commercial, fashion-led high street colour and finish. Molly and Corry were selected as two of five regional finalists for the L’Oreal Young Colourist Award. Their skills will be further tested next week at the regional finals in Manchester, followed by the Northern finals in June if they get through. Prizes for the winner include memberships of the Professional Colour Academy 2014/15; a comprehensive one year development programme working with leading UK colourists; and a mentoring programme

Outstanding apprentice employer

No less than 7 of Molly and Corry’s colleagues have also made the North West finals in various award categories. Hooka Salons is an outstanding example of an apprenticeship employer. They have worked with tpm for many years, providing opportunities for young people to develop award-standard skills which are recognised by national competitions like L’Oreal’s. Salon owner and style director, Dion Padden, who is also a tpm graduate, comments:

“We are so proud to be the only salon that achieved 100 %; all our entries reaching the finals of this leading competition! This is testimony to how dedicated both Hooka and tpm are to the training and development of the staff and apprentices”.


Hair and barbering manager at tpm, Lesley Lavin said, “Hooka have every reason to celebrate – they are an inspiration to their staff, including their apprentices. A long-standing client of tpm, it’s a real pleasure to work with an organisation that has skills development as a high priority. We’re not surprised at their success in the heats of the Colour Trophy; we wish them every success in the finals”.

GMLPF welcomes six new members

This month, GMLPF welcomes 6 new members:


GMLPF encourages membership applications from organisations involved in the delivery of apprenticeships, traineeships and other learning programmes. Benefits of membership include access to peer forums, inclusion in coordinated responses to relevant Government consultations, participation in joint marketing campaigns, links to schools and discounted training. For further information on becoming a GMLPF member contact






UK Railway Training Ltd – no website

GMLPF response to Apprenticeships Funding consultation

The Government’s Apprenticeships Funding Reform Technical Consultation was released last month. The consultation sets out a core model for handing over purchasing power to employers implemented either through PAYE or an Apprenticeship Credit. The provider payment model which constituted one of the 3 original options in earlier stages of the consultation has been dropped.

GMLPF are very concerned that the Government have chosen to drop the provider payment model when evidence from previous stages of the consultation shows that smaller businesses support this model.

GMLPF believe the Government’s current proposals:

  • Create significant barriers for small and medium sized businesses’ involvement with Apprenticeships. A direct funding model favours large employers who can afford to take on the administrative burden and accountability which is associated with delivering Apprenticeships that is currently shouldered by learning providers
  • Threaten the entry of 16 and 17 year olds to the job market

Reintroduce provider payment model

GMLPF support the re-introduction of the provider payment model into the consultation

Over the coming weeks we will be supporting our members by:

  • Working with the North West Provider Network (NWPN) to develop a common framework for a coordinated response to the consultation
  • Helping our members share the key implications of the consultations with their employers and collate their responses.

The way forward

We have held a series of briefings for our members outlining the key issues raised by the Government’s consultation and the potential impact on them and their employers. We have stressed to our members, the importance of encouraging their employers to respond to the consultation. We have also developed a page of resources on our website to enable members to keep their employers informed about the consultation and help them respond to the consultation.

Funding reform resources for GMLPF members

GMLPF returns as sponsor of region’s Apprenticeships Awards

The achievements of apprentices from across Greater Merseyside will be celebrated this summer at Liverpool City Region’s 2nd Annual Apprenticeships Awards. GMLPF returns as the main sponsor of the event, representing its many members who deliver high quality Apprenticeships across the region.

Hosted this year by Knowsley Borough Council, the 20 June ceremony is already shaping up to be bigger than last year, with more than 650 people expected to attend the event in an exquisite marquee on Lord Derby’s Estate.

Award categories are similar to last year – with an award for the Apprentice of the Year (aged 16 to 24) in each of the sub-regions: Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral, and a single regional Apprentice of the Year award for apprentices aged 25 or over.

New award category

This year also sees the introduction of a new award: the Peter McEvoy Award.This category is for 16 to 24 year olds who have overcome adversity to start their Apprenticeship and make significant progress. The young person should have recently completed their Apprenticeship, or be due to complete in 2014.

This award has been introduced in memory of Peter McEvoy, chair of Greater Merseyside Learning Providers Federation (GMLPF) between 2006 and 2013. It marks Peter’s unparalleled dedication to supporting the young people of Merseyside, and in particular his resounding commitment to helping them overcome personal difficulties to achieve success.

Employer awards

For employers, there are awards for SME, large and macro Apprentice Employers of the Year, and for the first time, an award for the New Employer of the Year. This recognises employers who have recently started employing apprentices and are already seeing the benefits. Employers applying in this category should have recruited their first apprentice no earlier than 2013.

Outstanding apprenticeships provision

James Glendenning, chief executive of GMLPF (pictured above, left), says: “It is a very important event for our region. It brings the local community together to celebrate the talent and achievements of our hardworking local apprentices and the commitment shown by their employers.

“It’s also an opportunity to reflect on the outstanding resource of apprenticeships training provision we have available in the region, delivered by  independent learning providers and colleges who work closely with employers to meet their needs as well as the needs of the apprentices.”

Liverpool based facilities management company and social enterprise Vivark is also sponsoring the 2014 awards.

Tony Cahill, (pictured above, right) executive director of business and service development at Vivark, says: “Vivark is proud to sponsor this year’s Liverpool City Region Apprenticeship Awards because we firmly believe apprentices are a real asset to any business.

“Apprentices add value to communities by giving young people, who may not otherwise have had the opportunity, a route to start work. By creating these opportunities for young people, we can help boost their aspirations and give them the confidence to strive forward with their career.”

GMLPF urges its members to encourage their apprentices and employers to apply for an award before the closing date of 2nd May 2014.

Register and apply for Apprenticeships Awards

New careers resources help pupils plan for future job opportunities

Jobs for Tomorrow is a series of local resources including lesson plans, films, case studies and job profiles which will both inspire and enable people across the Liverpool City Region to better plan their career path and progression.

The work forms part of the Liverpool City Region’s and Government’s desire for more informed and empowered learner choices, supported by the most up-to-date labour market and careers information, but accessible for school children, undergraduates and jobseekers to see opportunities and pursue them.

Funded as part of the Liverpool City Region Deal with Government, the Employment and Skills Board commissioned Greater Merseyside Connexions Partnership to produce the series of careers materials for our key economic growth sectors. This includes the Visitor Economy (tourism and leisure industries), Superport (maritime, logistics and distribution, airport), Low Carbon Sector and the Knowledge Economy which covers growth in advanced manufacturing, financial and professional services, life sciences and creative and digital sectors. (particularly incorporating science, technology, engineering or maths skills within the workforce) The resources are far ranging including information on work as an App Designer, Paralegal, Transport Planner and Biomedical Support Worker.

The materials are aimed to be used by year 7 pupils onwards and into adulthood and they should be useful to professionals working with young people and adults, including teachers and careers advisors.

Richard Else, Operations Director at Jaguar Land Rover and Chair of the Liverpool City Region Employment and Skills Board said “This is just one of a range of initiatives we are introducing to help our young people and adults prepare for employment. Not only can our residents better plan their career path, but employers have played a key part in developing the materials to ensure potential employees are aware of the skills employers are looking for. Through the materials, we are supporting our residents to achieve their career aspirations.”

Jobs For Tomorrow careers resources

GMLPF consultation identifies key priorities

In December, GMLPF commissioned a consultation to gain an understanding of:

  • how GMLPF is perceived by its members, partners and stakeholders
  • whether its scope and remit is fully understood
  • member satisfaction levels
  • how GMLPF might evolve in the future

The consultation collated the views of GMLPF members, the Board of Directors, ex-members, funding bodies and other stakeholders.

Key findings from members

  • Membership is relatively static with small numbers of new members: 65% of members have been members for 8 years or more; 85% of members have been members for over 4 years
  • Main motivating factors for membership: access to information; access to support through key changes in the sector; networking with peers; sharing best practice; lobbying;
  • Stengths: strong purpose; supportive & knowledgeable staff; reasonable membership fee; good local profile; provides relevant training and support to members; facilitates networking; provision of information; professionalism
  • Weaknesses: some lack of clarity on role and activities of GMLPF; not sufficiently wide remit; effectiveness of GMLPF’s lobbying activity; 87% of members feel GMLPF could do more developmental work
  • Future direction: focus on core/existing activities ie lobbying, networking, provision of information, focus on quality. New areas suggested include: non-core funding opportunities; brokering relationships with new funders; greater focus on local issues; sharing resources; less Liverpool-centric; strengthen staff base; capacity building of members

Key findings from stakeholders

  • GMLPF/Stakeholder relationships: longstanding relations that have evolved since inception of GMLPF eg SFA, EFA & NAS; provides opportunity for commissioners to engage with providers through a single point of contact;  GMLPF seen as having longevity & stability
  • GMLPF seen as a quality organisation but with a narrow remit with a focus on supporting indpendent providers delivering specific programmes for young people
  • Outside inner circle of local authorities and key playes in the employment and skills sector, GMLPF doesn’t appear to have a strong brand or image
  • Confusion over the relationship between GMLPF and local networks
  • Maybe not as well structured or proactive in attracting new members as other bodies
  • Synonymous with NEET and Apprenticeships – not strategic enough?
  • Current role: role and activities not well defined enough – no clear mission
  • Seen more as representing the sector rather than agent of change
  • Emerging perceptual gap between what members feel GMLPF’s role is/should be and stakeholders’ views
  • Future role: become an influencer; GMLPF and members need to look beyond EFA and SFA provision; develop new roles; broaden membership base

The findings of the consultation were discussed at length by GMLPF’s Board of Directors and a list of key priorities for GMLPF have been drawn up.

Key priorities

  • Plan for sustainability
  • Maintain and build on core activities
  • Increase, expand and divesify membership base
  • Review membership fee and packages
  • Develop new, clearly defined portfolio of support services for members and stakeholders
  • Review existing structures eg local networks, Board representation etc
  • Demonstrate impact – collation of data and evidence
  • Develop consortia
  • Promoting value and quality of members’ offer but broadening this offer eg new programmes

Over the coming months, these key priorities will be developed into tightly defined action plans which will be implemented and reported against.




Mapped Out: A Guide to Apprenticeships in Liverpool City Region

The Mapped Out poster listing Apprenticeships provision across Merseyside is now available for schools and organisations dealing with young people. The poster includes information about Apprenticeships and local case studies as well as a detailed listing of which training providers offer Apprenticeships across Merseyside.

Mapped Out has been produced on behalf of the Liverpool City Region Apprenticeships Hub whose role it is to increase awareness of and participation in Apprenticeships in the region.

If you would like a copy, please email


GMLPF members invited to join Apprenticeships Week 2014 bus tour

The Liverpool City Region Apprenticeships Bus will be touring key locations across Liverpool City Region during National Apprenticeships Week (3rd to 7th March 2014). Young people, their parents, schools and employers are being invited to visit the bus to find out more about Apprenticeships.

GMLPF members invited to join tour

Local Apprenticeships providers who wish to get involved with the tour are invited to email Tammy Hunter at Knowsley Metropolitan Borough Council who is coordinating the tour. This is an opportunity for GMLPF members to get on board and promote their Apprenticeships programmes directly to young people. If you do get involved, don’t forget to take pictures and share on Facebook & twitter using the #NAW14 hashtag.

Dates for the tour are as follows:

Monday 3rd March 2014: 9am to 12pm – Kirkby Town Centre, ouside Post Office

Monday 3rd March 2014: 1pm to 4pm – Huyton Town Centre, outside Knowsley Works Centre

Tuesday 4th March 2014: 10am to 4pm – Outside The Strand, Bootle, facing McDonalds

Wednesday 5th March 2014: 10am to 4pm – Williamson Square, Liverpool City Centre

Thursday 6th March 2014: 1pm to 4pm – The Viking Centre, 109 Thorsway, Wirral CH42 1NW

Friday 7th March 2014: 9.30am to 4pm – Church Square, St Helens