GMLPF consultation identifies key priorities

In December, GMLPF commissioned a consultation to gain an understanding of:

  • how GMLPF is perceived by its members, partners and stakeholders
  • whether its scope and remit is fully understood
  • member satisfaction levels
  • how GMLPF might evolve in the future

The consultation collated the views of GMLPF members, the Board of Directors, ex-members, funding bodies and other stakeholders.

Key findings from members

  • Membership is relatively static with small numbers of new members: 65% of members have been members for 8 years or more; 85% of members have been members for over 4 years
  • Main motivating factors for membership: access to information; access to support through key changes in the sector; networking with peers; sharing best practice; lobbying;
  • Stengths: strong purpose; supportive & knowledgeable staff; reasonable membership fee; good local profile; provides relevant training and support to members; facilitates networking; provision of information; professionalism
  • Weaknesses: some lack of clarity on role and activities of GMLPF; not sufficiently wide remit; effectiveness of GMLPF’s lobbying activity; 87% of members feel GMLPF could do more developmental work
  • Future direction: focus on core/existing activities ie lobbying, networking, provision of information, focus on quality. New areas suggested include: non-core funding opportunities; brokering relationships with new funders; greater focus on local issues; sharing resources; less Liverpool-centric; strengthen staff base; capacity building of members

Key findings from stakeholders

  • GMLPF/Stakeholder relationships: longstanding relations that have evolved since inception of GMLPF eg SFA, EFA & NAS; provides opportunity for commissioners to engage with providers through a single point of contact;  GMLPF seen as having longevity & stability
  • GMLPF seen as a quality organisation but with a narrow remit with a focus on supporting indpendent providers delivering specific programmes for young people
  • Outside inner circle of local authorities and key playes in the employment and skills sector, GMLPF doesn’t appear to have a strong brand or image
  • Confusion over the relationship between GMLPF and local networks
  • Maybe not as well structured or proactive in attracting new members as other bodies
  • Synonymous with NEET and Apprenticeships – not strategic enough?
  • Current role: role and activities not well defined enough – no clear mission
  • Seen more as representing the sector rather than agent of change
  • Emerging perceptual gap between what members feel GMLPF’s role is/should be and stakeholders’ views
  • Future role: become an influencer; GMLPF and members need to look beyond EFA and SFA provision; develop new roles; broaden membership base

The findings of the consultation were discussed at length by GMLPF’s Board of Directors and a list of key priorities for GMLPF have been drawn up.

Key priorities

  • Plan for sustainability
  • Maintain and build on core activities
  • Increase, expand and divesify membership base
  • Review membership fee and packages
  • Develop new, clearly defined portfolio of support services for members and stakeholders
  • Review existing structures eg local networks, Board representation etc
  • Demonstrate impact – collation of data and evidence
  • Develop consortia
  • Promoting value and quality of members’ offer but broadening this offer eg new programmes

Over the coming months, these key priorities will be developed into tightly defined action plans which will be implemented and reported against.




Mapped Out: A Guide to Apprenticeships in Liverpool City Region

The Mapped Out poster listing Apprenticeships provision across Merseyside is now available for schools and organisations dealing with young people. The poster includes information about Apprenticeships and local case studies as well as a detailed listing of which training providers offer Apprenticeships across Merseyside.

Mapped Out has been produced on behalf of the Liverpool City Region Apprenticeships Hub whose role it is to increase awareness of and participation in Apprenticeships in the region.

If you would like a copy, please email


GMLPF members invited to join Apprenticeships Week 2014 bus tour

The Liverpool City Region Apprenticeships Bus will be touring key locations across Liverpool City Region during National Apprenticeships Week (3rd to 7th March 2014). Young people, their parents, schools and employers are being invited to visit the bus to find out more about Apprenticeships.

GMLPF members invited to join tour

Local Apprenticeships providers who wish to get involved with the tour are invited to email Tammy Hunter at Knowsley Metropolitan Borough Council who is coordinating the tour. This is an opportunity for GMLPF members to get on board and promote their Apprenticeships programmes directly to young people. If you do get involved, don’t forget to take pictures and share on Facebook & twitter using the #NAW14 hashtag.

Dates for the tour are as follows:

Monday 3rd March 2014: 9am to 12pm – Kirkby Town Centre, ouside Post Office

Monday 3rd March 2014: 1pm to 4pm – Huyton Town Centre, outside Knowsley Works Centre

Tuesday 4th March 2014: 10am to 4pm – Outside The Strand, Bootle, facing McDonalds

Wednesday 5th March 2014: 10am to 4pm – Williamson Square, Liverpool City Centre

Thursday 6th March 2014: 1pm to 4pm – The Viking Centre, 109 Thorsway, Wirral CH42 1NW

Friday 7th March 2014: 9.30am to 4pm – Church Square, St Helens

Definitive Liverpool City Region website for Apprenticeships launched

The Liverpool City Region (LCR) Apprenticeships Hub, which GMLPF is a member of, has launched a new website which will act as a central online resource of Apprenticeships information for the region.

The website is one of the key projects that have been developed since the LCR Hub was formed. It provides essential information about Apprenticeships to potential apprentices, employers, schools and parents. The site also contains local case studies and vacancy information as well as local news and details of upcoming events such as the forthcoming Apprenticeships Graduation at Liverpool Cathedral, and the 2nd LCR Apprenticeship Awards.

The launch of the website reflects the joined-up approach to raising awareness of Apprenticeships that the LCR Apprenticeships Hub are prioritising. It provides a central platform for the communication of consistent messaging relating to Apprenticeships, as well as a centralised call to action facility that Apprenticeships partners across the region can tap into.

GMLPF is a member of LCR Apprenticeships Hub, and keeps its members informed and involved with Hub projects and opportunities such as the recent produced Mapped Out and the forthcoming Apprenticeships Graduation Event. The other members are: Greater Merseyside Connexions Partnership, Halton Borough Council, Jobcentre Plus, Knowsley MBC, Liverpool City Council, Merseyside Colleges Association, National Apprenticeship Service, Sefton MBC, St Helens Council, and Wirral MBC

The aim of the Liverpool City Region Apprenticeship Hub is to increase local demand for Apprenticeships by working to create the best possible Apprenticeships opportunities for learners and employers in line with local priorities. The Apprenticeship Hub is responsible for identifying and agreeing the Apprenticeship Hub for the Liverpool City Region and driving forward the successfully implementation of an Apprenticeship Growth Plan.






National Apprenticeship Week 2014: 3 – 7 March 2014

The seventh annual National Apprenticeship Week takes place from 3-7 March 2014, with hundreds of events expected to take place across England.

The Week, which is co-ordinated by the National Apprenticeship Service (NAS), is designed to celebrate Apprenticeships and the positive impact they have on individuals, businesses and the economy. 

For 2014, supporters are being encouraged to organise events and activity around the theme “Great Apprenticeships” – showcasing how Apprenticeships are great for businesses, personal careers and creating opportunities for both employers and apprentices.

Some of the ways that partners, providers, schools and employers can get involved, tapping into NAS resources and support, include:

  • Pledge Apprenticeship Job Vacancies
    Use the new ‘pledgometer’ available at in the run up to and during the week. On Friday 7th March, the National Apprenticeship Service will publish a list of all employers who have made a pledge and celebrate the overall number of pledges, providing an excellent opportunity for employer recognition and enhanced PR. A range of toolkits are available to support you to do this.


  • Organise a Job Swap or Back to the Floor experience
    Highly successful in 2013 in attracting both local and national media interest and NAS can help you develop a press release documenting the activity. There is also the potential to record a short film and upload them, for example


  • Get involved in the #247apprentice
    Ask some of your apprentices to keep a video, image or twitter diary of their day and use the hashtag #247apprentice so we can help promote this more widely. Further detailed information about this is in the Employer Toolkit NAW14


  • Host an employer or supply chain event
    Use your business networks, contacts or supply chains to promote the benefits of Apprenticeships to other employers with the support of NAS


  • Arrange an Open Day at your premises
    Host an event where potential apprentices and their parents get the opportunity to see first hand the contribution Apprentices make to your business. You could link this to the ‘Made by Apprentices’ Campaign


  • #Madebyapprentices
    Use social media to tweet or post pictures of apprentices at work. If you would like your apprentice to be feature you can upload their photo to Flickr or Twitter using the hashtag so we can pick them up. A range of photos are also showcased on the Made by Apprentices Number 10 Pinterest page. If you aren’t on twitter but would like to be involved with this campaign, email your pictures to who will upload them to the GMLPF twitter feed


  • Enter your talented Apprentices into WorldSkills UK skills competitions
    Further information is on the WorldSkills UK website


  • Visit and present at a local school
    Take your apprentices to educate pupils on the benefits of Apprenticeships at the same time as promoting yourself as a local employer and supporter of Apprenticeships. If you are interested in doing this Inspiring the Future can help you.


  • Involve your local MP:
    Invite your local MP for a workplace tour or ‘job shadow’ with some of your Apprentices. Most MPs are likely to be in their constituencies on Fridays and you could invite a journalist from your local newspaper to come along to help generate more publicity


  • Generate additional publicity through:
    • Contacting your local radio station and offering for you and your apprentices to come and speak during the week
    • Holding a celebratory event for any apprentices you are recruiting or who have completed
    • Developing a case study or press release that showcases how Apprenticeships have made a difference to your organisation and the people you employ

If you are planning any activities for National Apprenticeship Week 2014 let know. We will do all we can to help you promote these activities. If you want some advice on how to go about getting involved in these campaigns, please ring Pavlina on 07779 102 139.



Unique opportunity for apprentices on tall ship voyage

GMLPF is sponsoring three places on board a tall ship for Merseyside apprentices to compete for the new ApprenticeShip Cup  next summer.

In June 2014, Merseyside Adventure Sailing Trust (MAST) 2014 is hosting ‘The ApprenticeShip Cup’ with the support of both private and public sector employers.  This regatta will provide the opportunity to stretch and develop apprentices in a challenging but safe environment to compete for the ‘ApprenticeShip Cup’

Mersey International River Festival

8 tall ships will participate in the regatta which is scheduled to run from June 13 – 28, 2014, during the International Festival of Business in Liverpool as part of Mersey International River Festival. The ApprenticeShip Cup will culminate with an awards ceremony involving all ship crews and sponsors at the end of June.

Opportunity for apprentices training with GMLPF members

GMLPF is covering the cost of £400 each for 3 apprentices to participate in the regatta. These places are specifically for young people who are currently doing an apprenticeship with a GMLPF member. Full training will be given and apprentices will be supervised by fully qualified personnel on board.

GMLPF is encouraging its members to speak to their apprentices and find out who would like to step up to this exciting challenge of a lifetime.


To apply for one of GMLPF’s sponsored places in the Apprentice Ship Cup, apprentices should think about the skills they have already developed since starting on their apprenticeship and answer the following question:

How will the skills you have already developed on your apprenticeship come in useful when you are participating in the Apprentice Ship Cup race?

Apprentices should answer in no more than 50 words, and email their answer to by end of February 2014. 3 lucky apprentices will be chosen at the end of January and invited to visit the ship and find out how they will prepare for their exciting voyage.

For further information please contact or


Merry Christmas

GMLPF will be closed from 12.30pm on Friday 20th December until 9am on 6th January 2014.

We would like to wish all our members and partners a very Merry Christmas and Happy and Successful New Year.

GMLPF to sponsor Peter McEvoy Memorial Award

GMLPF would like to announce that it will be sponsoring a new award at the Liverpool City Region Apprenticeships Awards 2014: the Peter McEvoy Memorial Award.

The award has been introduced in recognition of the late GMLPF chairman Peter McEvoy’s unswerving commitment to supporting positive futures for Merseyside’s young people through the work he undertook via Asset Training, GMLPF and other avenues.

The award  will be presented to an apprentice who has overcome significant barriers to begin and progress on an apprenticeship.


GMLPF consults with members and partners on way forward

GMLPF has just completed a consultation with past and present members, potential members, stakeholders and partner organisations.

GMLPF has been in operation for almost 12 years in a sector that is experiencing significant change. Both the Board and new Chief Executive James Glendenning felt that it was appropriate to take stock. The consultation focussed on perceptions of GMLPF, whether its role and range of activities is fully understood, how the organisation might develop in future, and new opportunities on the horizon.

The consultation exercise took the form of

–       Development, dissemination and collation of an e-survey to members past and present

–       Focus groups with members of the GMLPF

–       1-1 interviews and discussions with members

–       1-1 interviews with key stakeholders

–       1-1 interviews with other partners

–       Consultation with non-members

The findings of the report are currently being collated into a final report which will be presented to the Board and Chief Executive next week. Key findings and recommendations will be shared with members and highlighted on the GMLPF website.

Chief Executive, James Glendenning outlines the reasoning behind commissioning the consultation:

“GMLPF and its members operate in a complex landscape with ever-shifting parameters. It’s vital that we keep abreast of our members’ changing needs to ensure our services are really of benefit to them. Our priorities are to position GMLPF to support our members as they deal with change, and to take up opportunities that will directly benefit them. We cannot do this without first gathering the views of those members and also from key stakeholders in our sector. I look forward to sharing the results of the consultation with members early in the new year.”

The consultation was carried out by Community Concepts.

educate awards at anglican cathedral

Merchant Taylors school scoops GMLPF careers award

Schools across Merseyside had their achievements recognised and celebrated at this year’s Educate Awards, held in December at Liverpool’s Anglican Cathedral. The awards champion the very best in education across the region. Entries for the various awards this year surpassed all expectations and demonstrated the excellent work that our region’s schools are producing.

Career aspiration award

GMLPF sponsored the Careers Aspiration Award which recognises schools which have adopted the most innovative approach to careers information, advice and guidance for their pupils. The winner of the award went to Merchant Taylors’ Schools in Crosby who also provided the evening’s entertainment in the form of musical numbers from Les Miserables.

GMLPF CEO, James Glendenning who presented teachers from Merchant Taylors with their award on the evening, commented on the importance of this award category:

“Careers advice and guidance in schools is such a crucial aspect of children’s education. Schools are in a unique position to provide their pupils with the right information about careers and promising routes into employment. GMLPF is very proud to sponsor the Career Aspiration Award which recognises those schools that are taking their responsibilities very seriously. The entries have shown that many schools are already approaching careers advice in new and exciting ways. We look forward to more schools raising awareness of Apprenticeships as a valid route into a career alongside other more academic routes.”

Free support for schools

GMLPF and its members offer free support services to schools who want to raise awareness of Apprenticeships amongst their pupils. Services include:

  • Attendance at careers evenings and information events
  • Pupil-friendly presentations
  • Apprenticeships Q & A sessions for pupils and/or careers teachers
  • Parent workshops
  • Talks by ex-apprentices who have built successful careers
  • Resources: Apprenticeships case studies, lesson plans, leaflets

To find out more contact the GMLPF School Support Team on 0151 707 8775 or email