As part of its ongoing programme of support for its members, GMLPF have commissioned a summer advertising radio campaign on Juice FM. The campaign, which runs from the end of June, targets school leavers and other young people, encouraging them to make use of GMLPF’s online training directory, Mapped Out.
Mapped Out lists all GMLPF’s members, providing a live, searchable database of the training courses they offer. It is designed to help young people explore the training options available to them when they leave school, or if they drop out of college. These include Apprenticeships, Traineeships, Study Programmes and NVQs, searchable by industry sector. The directory provides useful information such as the location of training providers and colleges who provide the courses, transport routes, and details of additional support available including financial support.
Raising awareness of GMLPF members
The aim of the radio campaign is to raise awareness of the full range of options available to young people aged 16 to 18. In addition, the campaign supports GMLPF members by generating interest in their courses.
The radio campaign begins in the last week of June and runs until September with 3 adverts featuring Jon Briggs, the voice of iphone’s Siri. GMLPF members are encouraged to ensure that the information they have uploaded to the GMLPF Mapped Out directory is current in time for the start of the campaign at the end of June.
Exclusive member benefit
Inclusion in the Mapped Out online directory of training for 16 to 18 year olds is exclusively for GMLPF members, one of the numerous benefits of membership. To find out more about becoming a member please contact Jo Rymer, Membership Manager on 0151 707 8775 or email [email protected]
For more information on the Mapped Out directory or the Juice FM radio campaign contact [email protected]