Mapped Out supporting GMLPF members

GMLPF membership offers outstanding value for training providers across the region. One membership benefit is exclusive listing for GMLPF members on Mapped Out, our online directory of training provision for 16 to 18 year olds. Earlier this year we launched Mapped Out as a mobile app.

Driving traffic to members’ websites

Mapped Out is the only online regional directory of its kind in the UK. It lists apprenticeships, traineeships and other training opportunities for 16 to 18 year olds across Liverpool City Region. With approximately 1,500 visits to the web site every week, the site generates interest in our members’ provision from young people, and drives traffic to their websites.

Earlier this year, we launched the Mapped Out mobile app that teenagers can download to their smart phones. Both the iPhone and android versions are taking a foothold on the way young people across the region are looking for career starts.

We’ve had thousands of new visits to the Mapped Out platform, and about seven in ten are returning visitors. This is confirmation that the directory is easy to find and contains information relevant to the user.   There is a mainstay of users in the city of Liverpool but the reach extends well with residents from across Merseyside leaving a footprint.

Online advertising campaigns to support members

GMLPF member profiles on Mapped Out and their company websites have received thousands of clicks throughs from Mapped Out, with the figures firmly on an upward trend.   The success of the site and the app is attributable to to the paid online advertising campaigns we have been running to support our members.

A reason to join GMLPF

With a large percentage of visitors clicking through to provider sites, Mapped Out remains a great reason to join GMLPF. For existing members, these figures are a reminder that it’s imperative to keep course details up to date!

A note for new GMLPF Members: if you’re not yet listed on Mapped Out, contact pavlina@gmlpf.net to receive simple instructions

 

In 2017 we will focus on larger number of downloads occurring so that teenagers are only a click away from a career start.

GMLPF launch app for young people

GMLPF puts training on the map with Mapped Out, a new app to help fix ‘broken’ careers advice

GMLPF has launched a new mobile app to connect school leavers and other young people to learning opportunities across the Liverpool City Region.

Mapped Out is the first app of its kind in the UK and builds on the success of GMLPF’s original web version. Primarily a tool for young people and school leavers, the app is also an invaluable service for schools, parents, community organisations and careers advisors.

Free to download on a compatible mobile device, the app gives users the opportunity to search for different training options (apprenticeships, traineeships, study programmes, NVQs) or find training courses based on location or industry. It covers all training opportunities across Liverpool, Sefton, Wirral, Knowsley, St Helens and Halton.

GMLPF’s app directory will enable youngsters to search for training in their local area across more than 30 industries, which include some of the region’s key growth sectors: engineering, creative & digital as well as life science & health.

The app was launched at an exclusive breakfast briefing at Liverpool’s Crowne Plaza Hotel, with speakers including chief executive of GMLPF James Glendenning; Councillor Nick Small, Assistant Mayor of Liverpool and Cabinet Member for Education, Employment & Skills and Apprentice Ambassador Stefan Price.

Broken careers advice

Councillor Nick Small endorsed the initiative and on the day spoke of the long standing issue of ‘broken’ careers advice for young people.

He says: “Pioneering developments such as this app are at the heart of ensuring the future of the next generation through quality skills provision. Whilst the Apprenticeships sector is undergoing significant change, Mapped Out ensures young people have the means to keep updated about local training opportunities.

“GMLPF is to be praised for raising their game to help young people just starting out in their careers.”

Big difference

Stefan Price, 16, from Bootle, is a digital media apprentice with Ph.Creative in Liverpool. In his role as an Apprenticeships Ambassador, he helped launch the app and spoke of his struggle to find an apprenticeship locally with no guidance from his school.

He says: “Leaving school is a very daunting time, especially for any 16 year olds who do not want to stay on for sixth form. The app makes it easier to get career information and find local skills providers by area, level of training and even includes hundreds of job types to choose from. This wasn’t around when I left school and it would have made a big difference.”
GMLPF Chief Executive James Glendenning, adds: “It is crucial for young people to know what career options are available and where. With Government rules stating that everybody has to be in training or education until they are 18, there is still a lot of confusion about whether they have to stay on at school – but they don’t.

“The app offers practical help and advice to young people taking that first step onto the career ladder outside the school gates.”

The Mapped Out app is now available to download for free from Google Play or the Apple App Store. The web version can be accessed via www.gmlpf.net/mappedout

More People Mapping Out Careers with GMLPF

GMLPF’s online training directory Mapped Out, designed to help teenagers find out what training opportunities are available to them when leaving school, has notched up over 4000 searches over the past 3 months.

Visits to the GMLPF site are reaching 5000 per month with a third of them landing directly on the Mapped Out search page for information on the training options available to them . Membership Development Manager Joanne Rymer explains:

‘In recent months we’ve seen thousands of people visit us at www.gmlpf.net/mappedout for the first time.  The resource is the only one of its kind in the UK that brings together training opportunities for the region across different sectors and levels of qualification.  It’s a particularly useful tool for providers to engage with the difficult to reach audience of 16 to 18 year olds.’

On the portal teenagers can search for training ranging from Study Programmes to Higher Apprenticeships.

Visitors to the site choose which area of Merseyside they want search results for and can even drill down into the type of job they would like to do. Results are shown on a map alongside handy information such as which bus routes reach provider training centres.  Teenagers can submit an email enquiry via Mapped Out or use the provider contact details to telephone.

Dental nurse qualifications, hairdressing and sports-related training are among the most popular career opportunities that young people want more information on.

Any training organisations wishing to become a GMLPF member and list their courses on Mapped Out can email joanne@gmlpf.net for more details.

Social media support for GMLPF members

GMLPF works hard to promote and raise awareness of its members, their courses and services. One of the main ways we do this is through our online directory of training, Mapped Out which all our members are listed on. As part of our drive to raise awareness of Mapped Out amongst school leavers, other young people, parents and schools, we are planning to put together a schedule of material designed for sharing for social media. By producing interesting, factual articles that are shareable on social media and branded up as Mapped Out, we can collectively increase our online “fame”, and generate enquiries for member courses.

Financial Facts success

A recent example of this was the article we posted on GMLPF social media channels during June 2015: ‘FINANCIAL FACTS – Ten things you need to know before your child leaves school this summer’. Several GMLPF members shared this post on their own channels. At the time of writing, the posts have reached nearly 5,000 people; with more than 250 viewers clicking through to read it in full and be presented to a link to Mapped Out.

We’d like to pen more articles like this for our members to post and share which will ultimately raise further awareness of Mapped Out.

Ideas

We’re keen to hear our members’ ideas for future features and articles for you to use on your own social media. We’ll research and write up the best suggestions and put them out on social media for you to share and benefit from. To help with ideas, here’s five examples of what makes good content on social media:

  • Something that is timely or hooks into the current news agenda
  • A list of interesting facts – giving succinct, accurate and free advice
  • Including a celebrity angle – an article last year about famous people who started out as apprentices went viral
  • A feature headed ‘We Asked Ten Apprentices & this is what they said’
    …. can you suggest what the question should be?
  • “How-to” guides aimed at businesses or young people. Do you have a good suggestion as to what would be useful for you and other members? eg How to succeed at your apprenticeship interview

Email your ideas to pavlina@gmlpf.net

 

GMLPF commissions summer radio campaign to support members

As part of its ongoing programme of support for its members, GMLPF have commissioned a summer advertising radio campaign on Juice FM. The campaign, which runs from the end of June, targets school leavers and other young people, encouraging them to make use of GMLPF’s online training directory, Mapped Out.

Training options

Mapped Out lists all GMLPF’s members, providing a live, searchable database of the training courses they offer. It is designed to help young people explore the training options available to them when they leave school, or if they drop out of college. These include Apprenticeships, Traineeships, Study Programmes and NVQs, searchable by industry sector. The directory provides useful information such as the location of training providers and colleges who provide the courses, transport routes, and details of additional support available including financial support.

Raising awareness of GMLPF members

The aim of the radio campaign is to raise awareness of the full range of options available to young people aged 16 to 18. In addition, the campaign supports GMLPF members by generating interest in their courses.

The radio campaign begins in the last week of June and runs until September with 3 adverts featuring Jon Briggs, the voice of iphone’s Siri. GMLPF members are encouraged to ensure that the information they have uploaded to the GMLPF Mapped Out directory is current in time for the start of the campaign at the end of June.

Exclusive member benefit

Inclusion in the Mapped Out online directory of training for 16 to 18 year olds is exclusively for GMLPF members, one of the numerous benefits of membership. To find out more about becoming a member please contact Jo Rymer, Membership Manager on 0151 707 8775 or email joanne@gmlpf.net

For more information on the Mapped Out directory or the Juice FM radio campaign contact pavlina@gmlpf.net