GMLPF membership offers outstanding value for training providers across the region. One membership benefit is exclusive listing for GMLPF members on Mapped Out, our online directory of training provision for 16 to 18 year olds. Earlier this year we launched Mapped Out as a mobile app.
Driving traffic to members’ websites
Mapped Out is the only online regional directory of its kind in the UK. It lists apprenticeships, traineeships and other training opportunities for 16 to 18 year olds across Liverpool City Region. With approximately 1,500 visits to the web site every week, the site generates interest in our members’ provision from young people, and drives traffic to their websites.
Earlier this year, we launched the Mapped Out mobile app that teenagers can download to their smart phones. Both the iPhone and android versions are taking a foothold on the way young people across the region are looking for career starts.
We’ve had thousands of new visits to the Mapped Out platform, and about seven in ten are returning visitors. This is confirmation that the directory is easy to find and contains information relevant to the user. There is a mainstay of users in the city of Liverpool but the reach extends well with residents from across Merseyside leaving a footprint.
Online advertising campaigns to support members
GMLPF member profiles on Mapped Out and their company websites have received thousands of clicks throughs from Mapped Out, with the figures firmly on an upward trend. The success of the site and the app is attributable to to the paid online advertising campaigns we have been running to support our members.
A reason to join GMLPF
With a large percentage of visitors clicking through to provider sites, Mapped Out remains a great reason to join GMLPF. For existing members, these figures are a reminder that it’s imperative to keep course details up to date!
A note for new GMLPF Members: if you’re not yet listed on Mapped Out, contact [email protected] to receive simple instructions
In 2017 we will focus on larger number of downloads occurring so that teenagers are only a click away from a career start.