All systems go

GMLPF launch All Systems Go campaign to boost regional apprenticeship growth

This week, GMLPF will launch a Liverpool City Region apprenticeships awareness campaign Apprenticeships: All Systems Go primarily targeting employers and school leavers. The campaign uses the concept of a rocket launch, with visuals in GMLPF colours executed in 1950s-style design. Key messages provide an anchor to the design concept, encouraging employers to use apprenticeships to launch their recovery, and school leavers to use apprenticeships to launch their career.

Aims of All Systems Go Apprenticeship campaign 

The campaign aims to:

  1. Reassure employers, individuals, parents and intermediaries that apprenticeship providers are open and geared up to recruiting and delivering in line with Government Covid-safe guidelines
  2. Promote apprenticeships as an ideal tool for helping businesses recover post lockdown
  3. Promote apprenticeships as viable a career option as ever at 16 and beyond
  4. Encourage intermediaries to promote apprenticeships
Apprenticeships All Systems Go campaign components

The campaign consists of digital posters, social media activity, and web content including promotion of current apprenticeship vacancies, and apprenticeship case studies. We will also be distributing material to intermediaries including schools, careers advisors and other agencies, encouraging them to participate in the campaign.

This campaign is primarily an awareness-raising campaign, not a lead generation campaign. It has been designed to provide a context and support any tailored promotional campaigns being run by individual providers. We invite all GMLPF members and partners to make the most of the campaign as follows:

  • Download posters and share digitally, or print and display
  • Share GMLPF posts on your own social media platforms using hashtags: #Apprenticeships #AllSystemsGo and the following key messages: Launch Your Recovery with Apprenticeships (for employers), and Launch Your Career with Apprenticeships (for school leavers and other individuals)
  • Provide GMLPF with examples of case studies and any good news stories we can share as part of the campaign eg apprentices undertaking key work during lockdown; apprenticeship recruitment drives etc
Call to action

GMLPF CEO Ian Lomas marks the launch of the campaign with an invitation to regional businesses to embrace apprenticeships as a key tool for a post-lockdown recovery in Liverpool City Region:

Apprenticeship providers in Liverpool City Region are open for business and fully equipped to help firms recruit and train apprentices both virtually and face-to-face, in line with Government safety guidelines. As we know, Apprenticeships embed new skills and efficiency into business, and are therefore a key tool for boosting recovery in the region. I urge employers to factor apprentice recruitment into their recovery plans – now is the time to recruit and work with the wealth of talent available through the Apprenticeship programme!

The call to action for the campaign is to find out more about apprenticeships through usual Government channels. Messaging on social media will encourage audiences to contact their local apprenticeship provider. The campaign will continue for four weeks. We urge providers to make the most of the campaign by undertaking their own marketing activity during this period.

Downloads

Download digital employer poster

Download digital school leaver poster

Download twitter school leaver graphic

Download twitter employer graphic

Download FB/Instagram school leaver graphic

Download FB/Instagram employer graphic

Social media support for GMLPF members

GMLPF works hard to promote and raise awareness of its members, their courses and services. One of the main ways we do this is through our online directory of training, Mapped Out which all our members are listed on. As part of our drive to raise awareness of Mapped Out amongst school leavers, other young people, parents and schools, we are planning to put together a schedule of material designed for sharing for social media. By producing interesting, factual articles that are shareable on social media and branded up as Mapped Out, we can collectively increase our online “fame”, and generate enquiries for member courses.

Financial Facts success

A recent example of this was the article we posted on GMLPF social media channels during June 2015: ‘FINANCIAL FACTS – Ten things you need to know before your child leaves school this summer’. Several GMLPF members shared this post on their own channels. At the time of writing, the posts have reached nearly 5,000 people; with more than 250 viewers clicking through to read it in full and be presented to a link to Mapped Out.

We’d like to pen more articles like this for our members to post and share which will ultimately raise further awareness of Mapped Out.

Ideas

We’re keen to hear our members’ ideas for future features and articles for you to use on your own social media. We’ll research and write up the best suggestions and put them out on social media for you to share and benefit from. To help with ideas, here’s five examples of what makes good content on social media:

  • Something that is timely or hooks into the current news agenda
  • A list of interesting facts – giving succinct, accurate and free advice
  • Including a celebrity angle – an article last year about famous people who started out as apprentices went viral
  • A feature headed ‘We Asked Ten Apprentices & this is what they said’
    …. can you suggest what the question should be?
  • “How-to” guides aimed at businesses or young people. Do you have a good suggestion as to what would be useful for you and other members? eg How to succeed at your apprenticeship interview

Email your ideas to [email protected]