This week, GMLPF will launch a Liverpool City Region apprenticeships awareness campaign Apprenticeships: All Systems Go primarily targeting employers and school leavers. The campaign uses the concept of a rocket launch, with visuals in GMLPF colours executed in 1950s-style design. Key messages provide an anchor to the design concept, encouraging employers to use apprenticeships to launch their recovery, and school leavers to use apprenticeships to launch their career.
Aims of All Systems Go Apprenticeship campaign
The campaign aims to:
- Reassure employers, individuals, parents and intermediaries that apprenticeship providers are open and geared up to recruiting and delivering in line with Government Covid-safe guidelines
- Promote apprenticeships as an ideal tool for helping businesses recover post lockdown
- Promote apprenticeships as viable a career option as ever at 16 and beyond
- Encourage intermediaries to promote apprenticeships
Apprenticeships All Systems Go campaign components
The campaign consists of digital posters, social media activity, and web content including promotion of current apprenticeship vacancies, and apprenticeship case studies. We will also be distributing material to intermediaries including schools, careers advisors and other agencies, encouraging them to participate in the campaign.
This campaign is primarily an awareness-raising campaign, not a lead generation campaign. It has been designed to provide a context and support any tailored promotional campaigns being run by individual providers. We invite all GMLPF members and partners to make the most of the campaign as follows:
- Download posters and share digitally, or print and display
- Share GMLPF posts on your own social media platforms using hashtags: #Apprenticeships #AllSystemsGo and the following key messages: Launch Your Recovery with Apprenticeships (for employers), and Launch Your Career with Apprenticeships (for school leavers and other individuals)
- Provide GMLPF with examples of case studies and any good news stories we can share as part of the campaign eg apprentices undertaking key work during lockdown; apprenticeship recruitment drives etc
Call to action
GMLPF CEO Ian Lomas marks the launch of the campaign with an invitation to regional businesses to embrace apprenticeships as a key tool for a post-lockdown recovery in Liverpool City Region:
Apprenticeship providers in Liverpool City Region are open for business and fully equipped to help firms recruit and train apprentices both virtually and face-to-face, in line with Government safety guidelines. As we know, Apprenticeships embed new skills and efficiency into business, and are therefore a key tool for boosting recovery in the region. I urge employers to factor apprentice recruitment into their recovery plans – now is the time to recruit and work with the wealth of talent available through the Apprenticeship programme!
The call to action for the campaign is to find out more about apprenticeships through usual Government channels. Messaging on social media will encourage audiences to contact their local apprenticeship provider. The campaign will continue for four weeks. We urge providers to make the most of the campaign by undertaking their own marketing activity during this period.